Community awareness and outreach prevention activities
Fourth Action Plan actions
- Primary prevention is key
What are we doing?
Our Watch will deliver programs to increase understanding and acceptance of the drivers of violence against women, and shift community behaviours and attitudes that underpin this violence. This will include work to build on the success of the ’Doing Nothing Does Harm’ bystander campaign, to develop an innovative new campaign, to engage with diverse communities including Aboriginal and Torres Strait Islander, migrant and refugee and LGBTIQ+ communities, and to better understand and address the drivers of violence against specific population groups, including young women with intellectual disability.
For more information, go to the Our Watch website.
- The Commonwealth Government will provide $15.1 million between 2019–20 and 2021–22 to fund community awareness and outreach prevention activities.
What have we achieved so far?
- Our Watch launched a burst of No Excuse for Abuse in May and September 2020 to highlight the impact of non-physical violence and support the Government’s coronavirus pandemic response.
- Our Watch has completed a literature review and stakeholder consultation on the drivers of violence against young women with intellectual disability.
- Our Watch commenced consulting and gathering evidence to better reach diverse cohorts, including Aboriginal and Torres Strait Islander and culturally and linguistically diverse communities.
- Our Watch has undertaken research with young people, parents and practitioners to develop and enhance online materials for young people that aim to encourage healthy and respectful relationships.
What is next?
- In late 2020, Our Watch will implement a burst of the Doing Nothing Does Harm campaign, and develop a strategy for new creative. Our Watch will develop and implement a strategy to provide online materials for young people that aim to encourage healthy and respectful relationships.
- Our Watch will undertake an evaluation of the No Excuse for Abuse campaign bursts.
- Our Watch will further engage and provide primary prevention support to diverse cohorts including Aboriginal and Torres Strait Islander, migrant and refugee and LGBTIQ+ communities.
- Our Watch will undertake developmental research in the second half of 2020 to develop an appropriate and effective prevention initiative for young women with intellectual disability.
What difference will we make?
- The intended outcome of these activities is that community members have a better understanding of violence against women and what drives this violence.
- Specifically, in targeted settings, the intended outcomes are that individuals are more willing and better equipped to challenge gender stereotypes and roles, and individuals have an improved understanding of positive, equal and respectful relationships.
- In the activity design phase, an evaluation framework and indicators will be developed to align with Counting on Change – a guide to prevention monitoring.