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In this section:

Community awareness and outreach prevention activities

Responsible government

  • Commonwealth

Fourth Action Plan actions

  • Primary prevention is key
    • 1 Advance gender equality and respect for women through effective primary prevention initiatives.
    • 5 Promote healthy and safe relationships and build gender equitable values through initiatives for children and young people.

What are we doing?

Our Watch will deliver programs to increase understanding and acceptance of the drivers of violence against women, and shift community behaviours and attitudes that underpin this violence. This will include work to build on the success of the ’Doing Nothing Does Harm’ bystander campaign, to develop an innovative new campaign, to engage with diverse communities including Aboriginal and Torres Strait Islander, migrant and refugee and LGBTIQA+ communities, and to better understand and address the drivers of violence against specific population groups, including young women with intellectual disability.

For more information, go to the Our Watch website.

  • The Commonwealth Government will provide $15.1 million between 2019–20 and 2021–22 to fund community awareness and outreach prevention activities.

What have we achieved so far?

  • Our Watch launched bursts of No Excuse for Abuse in May and September 2020 to highlight the impact of non-physical violence and support the Government’s COIVD-19 pandemic response in complementing the Help is Here campaign.
  • Our Watch developed new content and delivered a burst of the Doing Nothing Does Harm campaign in November to December 2020 to coincide with the 16 Days of Activism.
  • Our Watch has developed and tested new content for the Doing Nothing Does Harm campaign, with a burst planned in the first half of 2021.
  • Our Watch has completed a literature review and stakeholder consultation on the drivers of violence against women with disability.
  • Our Watch commenced consulting and gathering evidence to better reach diverse cohorts, including Aboriginal and Torres Strait Islander and culturally and linguistically diverse communities.
  • Our Watch has undertaken research with young people, parents and practitioners to develop and enhance online materials for young people that aim to encourage healthy and respectful relationships.

What is next?

  • Our Watch will undertake an evaluation of the No Excuse for Abuse campaign bursts.
  • Our Watch will further engage and provide primary prevention support to diverse cohorts including Aboriginal and Torres Strait Islander, migrant and refugee and LGBTIQA+ communities.
  • Our Watch will develop and implement a strategy to provide online materials for young people that aim to encourage healthy and respectful relationships.
  • Our Watch continues to undertake developmental research to develop an appropriate and effective prevention initiative for women with disability.

What difference will we make?

  • The intended outcome of these activities is that community members have a better understanding of violence against women and what drives this violence.
  • Specifically, in targeted settings, the intended outcomes are that individuals are more willing and better equipped to challenge gender stereotypes and roles, and individuals have an improved understanding of positive, equal and respectful relationships.
  • In the activity design phase, an evaluation framework and indicators will be developed to align with Counting on Change – a guide to prevention monitoring.

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