Our Watch (previously the Foundation to Prevent Violence against Women and their Children) is an independent, not for profit organisation established to raise awareness and engage the community in action to prevent violence against women and their children.
Our Watch challenges the deeply ingrained attitudes, beliefs and distorted values that give rise to men’s violence against women, and engages the systems and institutions that reinforce, allow or do not challenge these attitudes. Significant evidence suggests that the drivers of violence against women are gender inequality, adherence to rigid gender stereotypes and violence supportive attitudes.
Subscribing to a whole-of-population approach, Our Watch projects currently include:
Development of a national framework for preventing violence against women and their children in partnership with ANROWS and VicHealth.
Public awareness campaigns and forums to inspire top-down and bottom-up institutional change.
The Line social marketing campaign targeting young people through the online environment to mature their views and beliefs about healthy relationships (funded by the Australian Government under the National Plan).
National Media Engagement Project to improve reporting on violence against women and their children through developing a national framework for the sector to guide consistent engagement with the media; training and resources for journalists; a Media Advisory Group and a National Awards Scheme; and a National Survivors’ Media Advocacy Program (funded by the Australian Government under the National Plan).
Sports Grants Bank to grant-fund primary prevention initiatives in sporting codes (funded by the Australian Government under the National Plan).
Locally developed primary prevention activities for Culturally and Linguistically Diverse (CALD) communities.
Respectful Relationships Education in Secondary Schools (RREiS) Project – working with young people in secondary schools in Victoria to promote whole school culture based on respectful relationships principles and practice.
Pilot project to build the capacity of hospitals to respond to and prevent violence against women and their children in Victoria.