Communication and Engagement response
Fourth Action Plan actions
- Primary prevention is key
- 3 Implement targeted primary prevention activities designed by, and tailored for, the specific communities they are intended to support.
- Respect, listen and respond to the diverse lived experience and knowledge of women and their children affected by violence
- 11 Deliver policies and services to address the disproportionate impact of violence on particular groups.
What are we doing?
The Domestic and Family Violence Prevention Engagement and Communication Strategy sets the vision and direction for creating cultural change across Queensland over the next 10 years.
The strategy represents a new approach to domestic and family violence engagement and communication in Queensland. It puts in place the elements required to create an environment that encourages new thinking and innovation.
The development of a communication strategy on domestic and family violence by the Queensland Government was a key initiative recommended by the Not Now, Now Ever report.
By June 2022, the Queensland Government will deliver a new communication and engagement response focused on raising awareness and understanding of domestic and family violence for all Queenslanders, including raising visibility of help and support services.
The Domestic and Family Violence Prevention Engagement and Communication Strategy 2016–2026 (the Strategy) and its summary set out the vision and direction for creating lasting cultural change across Queensland over the next 10 years.
What have we achieved so far?
Under the Strategy, the Queensland Government has delivered several communication and engagement initiatives, including:
- The ‘Stop the Hurting’ campaign: an audience-led domestic and family violence awareness campaign targeted to young Queenslanders (12-17 years old) [June 2017 to February 2019]
- The Bystander campaign: a statewide awareness campaign to promote safe and appropriate bystander intervention of domestic and family violence [May to August 2018]
- Domestic and family violence general awareness campaign: year-round promotion of domestic and family violence prevention and help and support services, primarily targeting victims and all adult Queenslanders. [2018–19]
- LGBTIQ+ domestic and family violence awareness campaign: a general awareness campaign delivered through media partnership approach to raise awareness the domestic and family violence exists within LGBTIQ+ communities and promote the help and support options available [December 2018 to December 2019].
The campaigns outlined one or more of the following high-level key messages identified in the Strategy:
- Domestic and family violence is unacceptable
- Domestic and family violence is not just physical – it comes in many forms
- Help is available – here’s how
- You can do something
- Specialised support is available – seek help.
What is next?
Key future initiatives delivered under the Strategy will include a statewide general awareness campaign to raise awareness and understanding of domestic and family violence for all Queenslanders and maintain high visibility of help and support services.
The campaign will be shaped by research and learnings to date and speak to a whole-of-population audience in Queensland, with consideration of specific audiences including:
- Young people (12–17 year old Queenslanders)
- Elderly (70+)
- Culturally and linguistically diverse Queenslanders (18+)
- Aboriginal peoples and Torres Strait Islander peoples (18+)
- Persons with disability (18+)
- LGBTIQ+ communities (18+)
- Rural, regional and remote-based Queenslanders (18+)
- Corporate organisations and the broader Queensland community.
What difference will we make?
For the new statewide campaign, some of the outcomes sought may include:
- Queenslanders understand all types of domestic and family violence are unacceptable.
- Victims and perpetrators know where to go for help.
- Bystanders take appropriate and safe action to prevent domestic and family violence.
Some indicators of success for the new campaign may include:
- Greater proportion of Queenslanders are aware of the different types of domestic and family violence.
- Greater proportion of Queenslanders indicate that all types of domestic and family violence are unacceptable.
- Greater proportion of bystanders understand how to safely intervene.
- Greater proportion of Queenslanders believe it is important to change our culture.