Emergency? Call 000 Get help call 1800 RESPECT Quick Escape ›
The Line is Australia’s long-term, evidence-based social marketing campaign that encourages healthy, equal and respectful relationships by challenging and changing attitudes and behaviours that support violence against women.
The Line is for young people aged 12 to 20, and also supports parents, caregivers, teachers and other influencers.
The Line is an initiative under the Australian Government’s National Plan to Reduce Violence against Women and their Children 2010–2022.
The campaign had been running since 2010 and from 1 July 2014, the Australian Government has funded Our Watch to deliver the campaign.
The Line campaign:
- defines behaviours that cross the line
- supports the development of healthy, equal and respectful relationships
- challenges social norms around rigid gender roles, gender inequality, and sexism
- defines a strong man as never hurting a woman
- encourages young people to break the cycle of violence.
The Line is informed by a substantial body of evidence and ongoing research and evaluation, to ensure it is relevant, engaging and effective.
The Line uses a mix of awareness raising, engagement and practical help to target young people parents, caregivers and teachers. The Line’s website is the main source of information for primary and secondary audiences, and The Line’s Facebook page is a safe place for young people to discuss a range of issues.
Learn more about the work done by The Line.